Established in 1999, Fermanagh Lakeland Tourism (FLT) is the Regional Tourism Organisation responsible for marketing the Fermanagh Lakelands area. It is driven by the local industry in partnership with Tourism NI and Fermanagh & Omagh District Council.
Fermanagh Lakeland Tourism’s aim is to market the region as Ireland’s premier, quality, natural Lakeland destination, whilst highlighting the wide range of tourist activities, attractions and wealth of heritage and culture on offer.
We currently have 220 members and the Board of Directors reflects a 50/50 partnership approach between the private and public sector.
Fermanagh Lakeland Tourism enhances the working partnership between the private and public sector, building on their strengths to promote the Lakeland region as the premier tourism destination.
By becoming a member of Fermanagh Lakeland Tourism you will join a network of over 200 businesses already benefiting from promotion through our powerful marketing channels and activities.
As a member of Fermanagh Lakeland Tourism, not only are you contributing to the overall marketing activity for the Fermanagh Lakelands area, but there are a number of tangible benefits you will receive:
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• Contribution to FLT’s marketing activity to promote the destination
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• Access to FLT’s Marketing Toolkit
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• Use of the Fermanagh Lakelands logo on website and promotional materials
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• Access to high resolution images and video footage
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• General advice & guidance
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• Regular electronic updates on industry news and events
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• Access to closed Facebook Group
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• Access to WhatsApp Members Group
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• Invitations to industry networking events and mentoring clinics
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• Web listing on fermanaghlakelands.com*
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• Special Offer listings online
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• Event listings online
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• Digital marketing via social media channels
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• Participation in seasonal marketing campaigns
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• Inclusion in online itineraries
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• Inclusion in tour operator presentations / ezines
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• Entry in Visitor Guide & Publications
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• Participate in FAM & PR Trips
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• Discounted advertising opportunities on website & publications
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• Opportunity to stand for election as FLT Board Member
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• Eligible to vote at Annual General Meeting
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• Invitations to attend exclusive FLT Trade Showcase events
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• Representation at Trade & Consumer Shows
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• Distribution of press releases to press & trade contacts
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• Access to Letter of Support for development opportunities
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• Access to Lobbying Platform
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Download our membership information document here
Contact us to discuss membership here
Member Recommendations:
“Rushin House Caravan Park has been a member of Fermanagh Lakeland Tourism (FLT) since 2007. We find FLT is a great source of information and support, including the distribution of promotional material directly to us. We have also gained customers, via direct referrals and/or the FLT website, which might otherwise pass on to outside the county. We have represented FLT and the wider tourism product within FLT at overseas trade shows. Since the onset of the Covid 19 crisis FLT have really stepped up to the mark with guidance & hands-on practical support via FLT WhatsApp group.
As a small tourism business, we would highly recommend FLT as a great source of help & guidance, with the team only a telephone call away”.
Brenda & Cathal O’Dolan, Rushin House Caravan Park
“Killyhevlin Lakeside Hotel & Lodges are long standing members of Fermanagh Lakeland Tourism. As members, we value the impact of participating in their regional Marketing Campaigns to drive brand awareness, increase business and network with fellow members. We engage with the team regularly to avail of their expertise and industry knowledge as well as participating in their marketing and social media activity.
The Fermanagh Lakelands Team have consistently supported Killyhevlin Lakeside Hotel & Lodges to raise our profile by supporting our promotions and social media campaigns and has given us access to other marketing platforms alongside the ability to participate in industry and consumer events such as The Balmoral Show, Visit Britain etc., which would not be feasible as an individual property.
Fermanagh Lakeland Tourism Membership offers so many opportunities and benefits and adds real value for members. To maximise your membership, get involved and ask for help. In my experience, the Fermanagh Lakelands Team are more than willing to assist, and have been invaluable in the challenges of our current situation”.
David Morrison, General Manager, Killyhevlin Lakeside Hotel & Lodges
“Erne Water Taxi has benefited from Membership with Fermanagh Lakeland Tourism through networking opportunities at events, advertising opportunities in their literature and online, updates and advice on the Tourism sector, many FAM trips and PR opportunities but most importantly and the biggest benefit is being part of a community of like-minded businesses who can collectively help promote Fermanagh”.
Barry Flanagan, Erne Water Taxi
“We have been members of FLT for several years now and can honestly say that at every turn we have been offered information, support, technological help, and even a cup of tea, in order to assist with our business. We are one of the "small fish" in the Fermanagh Pond but that has never mattered, they could not have been more helpful. In light of the past year and Covid 19 their help and assistance has been invaluable. We can honestly say that without their skilful knowledge and willingness to pass this on we would no longer have a business, so thank you. Anyone thinking of joining should not hesitate”.
Nigel & Mary, 1 Derrydoon Cottage (Self-catering)
